Most Americans know the Smithsonian―or at least they think they do―with its iconic objects, like the Hope Diamond and Dorothy’s ruby slippers, coming to mind. But the Smithsonian is far more than objects on exhibit.
Artistic rendering of a Smithsonian "Seriously Amazing" ad on a bus stop shelter. The Smithsonian’s new tagline, “Seriously Amazing,” is the foundation of its new ad campaign―the first in its 166-year history.
The Smithsonian's "Seriously Amazing" website in use on a tablet computer. The Smithsonian’s new website seriouslyamazing.com poses questions and answers to show people how it can be an exciting resource for discovery and learning.