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Seriously Amazing

September 20, 2012

Seriously Amazing website
http://seriouslyamazing.com

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What Is the Smithsonian?

First Ad Campaign Plans To Answer That Question

September 20, 2012

Most Americans know the Smithsonian―or at least they think they do―with its iconic objects, like the Hope Diamond and Dorothy’s ruby slippers, coming to mind. But the Smithsonian is far more than objects on exhibit.

Smithsonian Seriously Amazing Question Mark
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Seriously Amazing: Character Samples 1

Image: Smithsonian

Sample ads from the Smithsonian "Seriously Amazing" campaign. The Smithsonian’s new tagline, “Seriously Amazing,” is the foundation of its new ad campaign―the first in its 166-year history.

Seriously Amazing: Character Samples 2

Image: Smithsonian

Sample ads from the Smithsonian "Seriously Amazing" campaign. The Smithsonian’s new tagline, “Seriously Amazing,” is the foundation of its new ad campaign―the first in its 166-year history.

Seriously Amazing: Character Samples Full

Image: Smithsonian

Sample ads from the Smithsonian "Seriously Amazing" campaign. The Smithsonian’s new tagline, “Seriously Amazing,” is the foundation of its new ad campaign―the first in its 166-year history.

Seriously Amazing: Rendering of Billboard Ad

Image: Smithsonian

Artistic rendering of a Smithsonian "Seriously Amazing" ad on billboard. The Smithsonian’s new tagline, “Seriously Amazing,” is the foundation of its new ad campaign―the first in its 166-year history.

Seriously Amazing: Rendering of Bus Shelter Ad

Image: Smithsonian

Artistic rendering of a Smithsonian "Seriously Amazing" ad on a bus stop shelter. The Smithsonian’s new tagline, “Seriously Amazing,” is the foundation of its new ad campaign―the first in its 166-year history.

Seriously Amazing: Website on Tablet

Photo: Brian Ireley, Smithsonian

The Smithsonian's "Seriously Amazing" website in use on a tablet computer. The Smithsonian’s new website seriouslyamazing.com poses questions and answers to show people how it can be an exciting resource for discovery and learning.

Links: 

Smithsonian - Seriously Amazing
http://seriouslyamazing.com

 

VIDEO: Behind the Scenes of "Seriously Amazing"

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