Photos

Americans: Hi Yu Apples

December 28, 2017
Advertising label featuring stylized Indian chief

Original label part of a private collection. Courtesy National Museum of the American Indian.

Before they were replaced by cardboard boxes in the 1960s, wooden boxes bearing colorful designs were used to ship fruit and vegetables. Often the labels featured Native American motifs. Hi Yu was the name of a brand of apples shipped from Wenatchee, Washington. The Chinook language words mean abundance. Hi Yu Apples crate label, 1940s. Original label part of a private collection.

Courtesy National Museum of the American Indian

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